In Project Paperclip, the Cold War is the common thread between the photographs and the reactive soundscapes. It may seem strange, bizarre even, that the most dangerous military conflict mankind has ever witnessed is a source of inspiration, however, if it is true that at no other time in our history we were as close to self-extinction, it is also true that we have never has so few limits placed on our imagination.
Amongst the landscape and conceptual photographs and the soundscapes located throughout, a freedom to wonder is transmitted, where for moments we are immersed in a parallel reality, greatly inspired by science and curiosity.
Nuno Serrão is young Portuguese designer and photographer. His present, namely his first exhibit (this one), reflects his multidisciplinary past. He started as a programmer in the 90′s, got introduced to graphic and web design by the mid 90′s, and in early 2000′s was a Macromedia Flash evangelist. Currently he’s pursuing interactive arts and cinema, while maintaining his day job has a CEO, designer, producer and art director in his own creative agency, urbanistas.
Q&A with Nuno Serrão
Cold War?
Because at a cultural, scientific, political and military level, it is a time that I have always found fascinating, and for considering that as a civilization it represents one of the rawest examples of our best and worst moments.
Format?
In this exhibition, perception exists beyond what we can see, I believe that the experience that is created allows the public to let its imagination take over more easily, leading them to another interpretation of the moment that was captured in the frame.
Augmented Reality?
Is a concept that been around for some time, it appeared with the QR Codes and will be an integral part of our lives in the future, it already is so, although it is more localized and has a broader concept. As far as I am aware, it has never been used in photography.
iPhone?
We needed an interface that allowed us to have a bridge between the real world and the reactive soundscape that we wanted. The most personal way to achieve this, is by getting the visitor to use his own mobile phone. I had the opportunity of using one of two different systems, Android or iOS, I went with iOS.
